Case study 03 / 05Back to all work

Irth

Lebanon's built heritage, turned from an archive into something people take part in.

Irth key visual
Client
Irth
Discipline
UI/UX & Digital Product
Duration
7 to 8 weeks
Location
Lebanon
My role
UX strategy, Information architecture, UI design, Mobile app design, Prototyping

Overview

Irth is a mobile app for the renovation and preservation of Lebanese heritage buildings. I designed the product end to end, from UX strategy and information architecture to the interface system and prototype.

01The brief

Create a digital platform focused on the renovation and preservation of Lebanese heritage buildings and architecture.

02The real problem

Documenting buildings was the easy part. Information about structures, restoration work, landmarks, events and preservation efforts was scattered and hard for the public to engage with.

The opportunity was to let people discover, understand, follow, save, support and revisit heritage, instead of only looking at it.

03What I did

I structured the app around active participation rather than a passive archive, and designed for four kinds of user:

Explorers
Discovering Lebanese landmarks
Enthusiasts
Looking for depth and history
Supporters
Following renovation efforts
Returning users
Coming back to saved projects and updates

The information architecture centres on Structures, Renovations, Archive, Fundraising, Events and Saved content, with location-based discovery running through all of them. The UI stays dark and restrained so the architecture and photography remain the subject.

04What shipped

  1. 01Onboarding
  2. 02Structure browsing
  3. 03Renovation tracking
  4. 04Search, filters and categories
  5. 05Heritage archive
  6. 06Fundraising flows
  7. 07Events
  8. 08Saved content
  9. 09Navigation and interface system
  10. 10Prototype
  • Hydra
  • Black Dragon
  • Sarooj
  • Atamian
  • Action Park
  • Irth
  • Ahwa Coffee
  • Al Nakheel
  • Vector
  • Flamingo
  • Legacy Hotels Holding
  • IGLOO Paints

Have a brief, or the start of one?

Every project starts from zero.

Click the address to copy it