(About)Beirut, working worldwide

Designer by profession.Thinker by inconvenience.

I'm Safi a multidisciplinary designer based in Lebanon, specialising in web design and UI/UX.

Safi Haidar in a dark suit, black and white portrait

(01) The short version

My work moves between strategy, digital experiences, identities, creative direction and visual systems, and it usually begins with questions long before anything reaches Figma.

Since 2020 I have worked in agencies, in-house and independently, for clients in Lebanon, the UAE, Oman and the United States across hospitality, construction, healthcare, education, retail, sport and the non-profit sector. Today I work independently.

Work with me

How I think

Four rules I design by

Organised chaos
Ideas start messy and systems make them usable. I keep both in the room until the idea earns its structure.
Actions over words
A working prototype settles more debates than a slide deck. I show first, then explain.
Serious, but flexible
Firm on the problem, open on the solution. The brief can change; the goal does not.
Bold by default
Safe work is invisible. Every project gets at least one decision people remember.

Experience

Sep 2026 to now
Independent Multidisciplinary Designer at Freelance
Web design and UI/UX first, alongside brand identity, creative direction, strategy, campaigns, motion and content.
Jun 2025 to Sep 2026
Multidisciplinary Designer at DHOW Marcom Agency
Web and UI/UX, Framer websites, branding, creative direction, campaigns, social, editorial, print and production for hospitality, construction, healthcare, lifestyle and corporate clients.
Oct 2024 to Jun 2025
Graphic and Web Designer at Digital Revamp Marketing Agency
Responsive web design, UI/UX, branding, digital campaigns, social media and print collateral.
Sep 2024 to Jan 2025
Graphic Designer at USAID Community Support Program
Awareness campaigns, infographics, maps, presentations, event materials and public-facing visual communication.
Jan 2022 to Aug 2024
Freelance Multidisciplinary Designer at Independent
Brand identities, websites, UI/UX, digital content, marketing collateral and visual direction for independent clients.
Aug 2020 to Apr 2024
Graphic Designer at Nexus Group Solutions, UAE
Brand identities, packaging, websites, social media, motion, campaigns, marketing collateral and print.
Jan 2022 to Feb 2024
Part-Time Brand Designer at Sweet Delights Factory
Branding, packaging, illustration, product photography, seasonal campaigns, print production and website visuals.